My story started with this…
A poem called “Grandma’s Heart.”
These words penned nearly 20 years ago have shaped my life and led me on the path I have walked since then. And who would have known.
I was a newly-married wife, preparing for a family. My mom was a new Grandma, thanks to my sister, and was ready to enjoy the fruits of her labors. (4 labors to be exact!). A Grandma’s gushing, turned into a suggestion to start a business- a business that would be all things “Grandma”.
But what would those “things” be?
T-shirts, mugs, toys?
Not really what I had in mind. What I had in mind was capturing the “heart” of Grandma. What I had in mind had to do with the sweet memories I had of my Grandma. The little love pats, the candy dish, the Christmas’ and summers spent at her house. How do you bottle that?
My best bottle came in the form of words and eventually things that captured and held those words. Words which over the years have resonated with many who share the same thoughts about grandmas, moms, babies and family.
I initially wanted to do a children’s book with Grandma’s Heart, but in those early days, lack of experience and resources forced me to think of other alternatives. The first product was a matted print we sold to a few children’s stores. The feedback and reorders allowed us to eventually offer frames and greeting cards and a entire collection of “Heart” poems.
Grandma’s were crying and buying!
In addition to the poem, we added other features to the mats and frames, like sweet organdy ribbons and our special envelope to hold a letter from Grandma stored on the frame back. (20 years ago, this ribbon thing was really new!)
The envelope on the back of the poems was a sentimental touch that allowed each Grandma to really make this gift to her grandbaby her own. The envelope had a little poem and Grandma would write a letter from her heart and store it on the back of the frame. Those first Grandma’s who wrote these letters, now have grown grandchildren with handwritten words they will treasure. Customers have shared stories with me about how special this part of the gift has become. One young mother lost her mother several years after her first child was born. She was so thankful to have that letter written to her child from her mother- a memory beyond words.
As the years passed, the market and product demands changed. As saving and displaying ultrasound images became popular, we added Grandma’s Heart ultrasound cards and frames. We also found many Grandma’s buying Grandma’s Heart for themselves and their grandma friends, so we added a home decor styled frame. We also coupled Grandma’s Heart and Grandpa’s Heart poems for a single frame for baby’s room.
The latest introduction has been framed prints with a more current nursery theme and ones that can also be personalized with Grandma’s own unique name…Mimi, Gigi, Gran. We can customize the name, as we address the gift needs of today’s Grandmas.
As we near the 20th anniversay of Grandma’s Heart. I am reflecting on the journey.
So much has come from Grandma’s Heart. Much has changed in the world, and in my world yet in some ways… nothing has changed. Changing design trends, marketing, competition, the internet, these things have changed. I’ve changed too. Over two decades, I have gone from that newly married young woman to an experienced mother of 4 growing children. Ironically, I am still not a Grandma much to people’s surprise! (oh, we thought you were a grandma to write all these things!)
There is one thing that hasn’t changed.
The sentiment written nearly 20 years ago still captures the heart of grandmas. How fortunate for all the grandbabies and the grandbabies to come that they will still enter a world with grandmas. To celebrate the past, present and future, this year I am working on my dream of a children’s book and a few other special products to share with grandmas everywhere.
Another chapter being written…
Do you have any ideas for Grandma’s Heart gifts you would like me to create? Do you have a story of Grandma’s Heart to share? Share with me on Facebook, in comments or email email@example.com.
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